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HARU COSMETICS
services ︎︎︎ branding, packaging design, graphic design, brand manual, art direction
services ︎︎︎ branding, packaging design, graphic design, brand manual, art direction
Branding and packaging design for Haru Cosmetics, an Australian vegan cosmetics brand, rooted in Japanese simplicity and minimalism. The branding system merges timeless minimalism with bold visual impact, through a modern geometric stripe pattern and distinctive color palettes.